Media Design I: Concepts

This course explores the fundamentals of two-dimensional design and provides students with strong visual communication skills in preparation for print, interactive and time-based media. Basic elements of visual composition, typography, color, and image are addressed. Through research, experimentation, problem-solving and critique, students develop a strong design vocabulary, a rigorous creative process, an understanding of best practices, and a heightened awareness of the visual world. Over the course of the semester, increasingly complex problems are examined and realized with both tactile and digital solutions. Students learn the creative skills to think conceptually, execute design methods, and critically evaluate in the context of graphic design.