Revenue Strategies

This course examines the ways in which global sport franchises, corporate entities, non-profit entities, and individuals utilize sports and entertainment to drive revenue. The course focuses on sources of revenue for a wide variety of sport businesses, such as tickets, licensing and merchandise, sponsorships, and fundraising. Pricing strategies for various sectors of the sport industry will be covered in depth, along with contemporary issues regarding revenue generation such as dynamic ticket pricing, the secondary ticket market, and league or governing body regulations.