Introduction to Magazine Media

After learning the fundamentals of the book industry in PUBB1-GC 1005 Introduction to Book Publishing, students now examine the editorial, business, and digital operations of magazine media brands, including magazines, content-rich e-commerce companies, and digital-only brands. In this seven-week course, students are given a broad understanding of the changing face of media in an era of digital formats. The basics of editorial positioning, consumer marketing and audience response, art and production, advertising, sales and marketing are thoroughly examined, not only for magazines, but also for related content sites and brands. In addition, students learn about visual storytelling through video and other formats, the importance of mobile-first media, as well as shifting business models for print and digital. For their final project, students work in teams to create/redesign a new magazine brand with multiple formats and revenue streams.