Writing for Digital Media

This course grounds students in the principles of digital media production. The course focuses on how to create effective content as a writer, but also how to handle all the graphical, multimedia, hypertext, and interactive elements that are involved in digital platforms. Both commercial and professional applications will be considered, as well as the use of digital media writing in political campaigns. Internet marketing channels will be explored as parts of a multi-pronged marketing strategy governing the production of individual objects and copy employed as the expressive elements in Web site design. Students will get intensive practice in the writing of FAQ pages, home-page copy, newsletters, blogs, and informational Web sites and will learn to think critically as a content developer about issues of graphic design, site architecture, and editorial consistency.