Sport Media Strategies

An in depth examination of the different channels of media distribution necessary to adequately market and promote sports activities. Topics to be covered include: broadcast distribution of sports properties via rights fee as compared to time buy in all forms of traditional and digital media; the value of local and international endorsements; using media distribution for direct marketing or indirect public relations; the impact of new technology on sports media strategy formulation; and legal ramifications of defamation, false light and unfair use of proprietary material.