Sport & Entertainment Packaging

Students will learn how to develop all the components necessary to package sports and entertainment events and to identify the components that are attractive to sought-after markets, as well as explore opportunities for combining sporting events with other local tourism services and attractions. Topics to be covered include: how supply is characterized by sport-event venues and the destination, services necessary to host visitors, opportunities for developing special promotions and entertainment products that can be used and enjoyed by visitors, spectators, and fans.