Division of Programs in Business Continuing Education

These courses explore alternative assets including private equity; hedge funds; venture capital; and assets such as cryptocurrencies, commodities, real estate, and forestry. Learn how to recognize different types of alternative investments, and become familiar with their role in building a well-diversified investment portfolio.

These courses cover the sources of funding, the capital structure of corporations, and the actions that managers take to increase the value of a firm for shareholders.

Through an in-depth understanding of key business models, financial planning, business decision-making, entrepreneurial problem solving, persuasive marketing, and a passion for creation, ideas can become successful business endeavors. These courses are designed for entrepreneurs with big ideas. They teach basic skills, such as circumventing common pitfalls in the feasibility and development stages of starting a business, as well as advanced skills, such as strategically putting ideas into action for a sustainable business model.

Today business is not just about the creation of capital. The idea of “doing well by doing good” is driving industries around the world to affect change in their local communities, in cities, and on a global basis while maintaining profitable business models for stakeholders. These courses teach the foundations of social entrepreneurship, emphasizing how the “triple bottom line” has become a necessary facet for long-term business success. Skills gained will help you to create your own socially driven business venture or implement corporate social responsibility and innovation in your organization.

The innovative coaching offerings are designed to help you to become a personal or career coach, to enhance your own coaching enterprise, or to increase your leadership and management value within an organization through the use of coaching theories and skills. Learn to facilitate an individual’s development and potential, to apply coaching skills and techniques to significantly enhance an organization’s workforce performance, and to develop a personal coaching practice.

A core foundation of any organization is creating an environment where goals are efficiently reached and performance is maximized. This is accomplished through the understanding of organizational life, including culture, values, systems, and behavior with the goal of increasing organizational effectiveness and health through effective change management. These courses teach you to analyze productivity, organizational effectiveness, and efficiency through the tools of motivation, decision-making, communication, leadership, job and organizational design, group behavior, administrative processes, and organizational power and politics..

Leadership skills within an organization are essential tools that are required for all levels of managers, executives, and business professionals. Organizational leadership fosters employee motivation, strategic management and planning, creativity, effective teamwork, and the ability to define and meet organizational goals and objectives. These courses ground you in the best practices of organizational leadership, building the skill sets that will make you a proactive driver of change and that will increase your competitive value in today’s results-driven business environment.

These courses help professionals to gain in-depth knowledge and skills within the human resource business function. They explore a broad range of topics including principles of human resource management, strategic management, workforce planning, employee relations, employment law, recruitment and development, and short- and long-term incentive systems.

Workplace learning and development is imperative for an organization’s success and growth. These courses present practical and effective strategies for adult learning, including theory, facilitation, metrics and analysis, new technologies, and delivery media. You will gain critical skills, as well as an understanding of basic to advanced training and talent development programs that can be implemented across organizations and industries.

Today’s competitive business environment requires the use of data analytics to ensure the effectiveness of marketing campaigns. These courses will equip you with the skills and knowledge necessary for a career in data-driven marketing and digital analytics. They provide strategic and tactical methods for analyzing data, reporting on it, and using it to meet business goals and objectives.

Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. These courses focus on helping marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and mobile to online campaigns, you will learn about the latest digital marketing techniques.

As the digital revolution has unfolded the field of marketing has grown and evolved to include a variety of media and messaging channels. These courses provide a solid foundation in integrated marketing that includes best practices, strategic planning, designing and implementing  campaigns, and developing presentation skills. Learn about the latest marketing trends and the ways to deliver the most effective marketing mix.

As marketing has become more competitive and complex, marketing research has become an essential part of defining audiences, messages, and media. These courses provide methodologies for gathering, recording, and analyzing qualitative and quantitative data to successfully market products and services. Learn to use metrics to justify decisions; explore the impact of the marketing mix; and identify market need, size, and competition.

As marketing becomes more complex and competitive, several marketing specialty areas have emerged as avenues in which to build a career or to gain skill sets that will ultimately make you more marketable. These include advertising, cause marketing, and event marketing. Courses in these areas can be taken separately or can be combined to offer unique opportunities for career growth and success.

In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

Everybody uses social media, but what are the best methods for employing it to truly have an impact on the positioning of your company? These courses provide an overview of social media marketing, including its role in campaigns, strategy, and branding. Learn core marketing analytics principles and tools as they relate to social media in an integrated marketing mix.

Public relations and corporate communication are critically important in today’s rapidly evolving media environment. These courses cover PR foundations and strategy, investor relations, crisis communication and reputation management, and media relations. They provide the knowledge and skills to build effective campaigns for large and small companies and organizations.

Gain the skills and knowledge to manage effectively in today’s complex business environment. Whether you are just starting out, you are a senior executive, or you are responsible for training and development, these courses will help to strengthen your interpersonal communication skills, refine your techniques as a motivator, create a vision for your team, and set organizational goals to better meet objectives.

If you are considering a career in project management, these basic courses provide you with an in-depth understanding of project management theories and tools. In addition they afford the foundation for study of more advanced courses in specialized project management topic areas. Exam prep courses prepare you to sit for Project Management Institute (PMI)® certification.

These intermediate- to advanced-level courses connect project managers to industry related functions, providing project management knowledge and skills in specific fields. Students considering these courses should have prior project management experience, should have preexisting Project Management Institute (PMI)® certification, or should have completed courses from the NYUSPS Core Project Management and Exam Prep area.

These intermediate- to advanced-level courses are specific to the knowledge and skills within the “people” domain of project management that will help project managers be more successful leaders, team members, and collaborators within our globalized working environment. Students considering these courses should have prior project management experience, should have preexisting Project Management Institute (PMI)® certification, or should have completed courses from the NYUSPS Core Project Management and Exam Prep area.

These intermediate- to advanced-level courses are specific to the knowledge and skills that connect project management to overarching business strategy and management practices and help to create more efficient operational and structured organizations. Students considering these courses should have prior project management experience, should have preexisting Project Management Institute (PMI)® certification, or should have completed courses from the NYUSPS Core Project Management and Exam Prep area.

These intermediate- to advanced-level courses are specific to technical knowledge and skills within the project management arena and build a basis for new or continuing advanced certifications. Students considering these courses should have prior project management experience, should have preexisting Project Management Institute (PMI)® certification, or should have completed courses from the NYUSPS Core Project Management and Exam Prep area.

These highly technical courses challenge application developers on both existing and emerging technology platforms to design, develop, and document detailed business solutions. You will gain exposure to the tech culture in NYC while learning the essentials of designing mobile applications for Android and iOS devices and managing application development projects using scrum and agile project management tools.

Business applications courses are designed to teach students about the use of the computer as a business tool through the employment of applications software. You will learn to appropriate software for database management, word processing, graphics, and spreadsheets. Emphasis is placed on the use of integrated software to create a variety of documents that are applicable to current business environments.

Data analytics and visualization are expanding fields that offer tremendous opportunity for career growth. These courses draw upon the social sciences, and the fields of computer science, statistics, and management to prepare students to derive insights from complex data sets. They explore the use of the latest tools and analytical methods to interpret and communicate findings in ways that change minds and behaviors.

Learn to strategically develop sound architecture and design as you gain skills in implementing operational databases that help organizations to successfully manage business processes and provide business intelligence. Develop strategies to administer, fine-tune, and maintain databases, in addition to acquiring the business acumen needed to excel in the IT industry.

Computer programming offers a wealth of career opportunities but requires constant updating of skills to adapt as systems evolve. These courses encompass a range of topics, including computer concepts, logic, programming procedures, languages, generators, operating systems, networking, data management, and business operations. Learn to solve problems through programming techniques and procedures using appropriate languages and software.

System administration is a growing field with numerous areas of specialization to pursue. These courses focus on essential networking skills including installing, configuring, securing, and troubleshooting the devices, protocols, and services within a network infrastructure. System administration skills related to server operating systems, system and network service administration, computer and information security, and directory services administration also are covered.

Gain real-world skills and knowledge to be better able to design and develop superior user experience (UX) and user interface (UI) designs, which are critical to the success of any website or mobile app. Courses cover web and mobile with an emphasis on learning the skills that are in high demand in this rapidly growing industry.

Web development courses provide the tools and experience to build websites and to create effective interfaces and navigation based upon purposeful design and development. Choose from topics as diverse as HTML5, XHTML, CSS, JavaScript, Ajax, multimedia, HTTP, and scripting languages. Learn to design, code, publish, market, and monetize mobile apps and games using cross-platform tools. Learn about core concepts in information management including data models and data management systems.