Thomas E Stolfi

Tom Stolfi is a strategic media professional who is committed to the development of fully integrated communication platforms focused on achieving the marketer’s business objectives.   He has an impressive track record for developing innovative solutions to marketing initiatives, as evidenced by the Media Plan of the Year Award he and his team received for their work with Comedy Central, a Silver Effie for the launch of Perdiem (a pharmaceutical brand), as well as three consecutive Strategic Vendor of the Year Awards bestowed on them by Outback Steakhouse.

Tom has vast experience working across all categories of marketers and employing all forms of media platforms.   He has run the strategic planning, buying, research and promotional marketing functions at multiple agencies.   

His career began at one of the original media specialist agencies, SFM Media Corporation, in 1986 working on many well-known, yet diverse brands such as EF Hutton, Nike, Cadillac, Oldsmobile, Pizza Hut, Outback Steakhouse, Weight Watchers, Rhone-Poulenc Rorer Pharmaceuticals (Maalox+), Mt Sinai Hospital, Astra Zeneca Pharmaceuticals (Prilosec, and Nexium), Stroh’s/Pabst Brewing, Comedy Central, Starz/Encore Cable Networks, and Ferrero USA (Tic Tac Mints, Rocher and Mon Cheri Chocolates).   This experience trained him to focus on the ability of media to deliver on the communication objectives, partnering with the creative agencies to achieve the clients’ goals.

In the late 1990’s through 2004, after the acquisition of SFM by the worldwide agency Havas (formerly MPG), Tom as a member of the Executive Management Committee and Corporate Commercial Team was instrumental merging the U.S. operation into the worldwide organization.   This included the merging and acquisition of new research tools, the expansion of U.S. accounts, to include digital assignments in the U.S. and account responsibilities outside the U.S., as well as absorbing U.S. responsibilities for Worldwide accounts, most notably: Air France, Sopexa, and Geox Shoes, which led to the next step in his career evolution with MindShare Worldwide.

In January 2005, Tom joined MindShare WW assuming the role of Senior Partner, Strategic Planning Director in charge of the Gillette Account both domestically and globally.   During his tenure, he made customized product integrations a strategic communications tool for multiple Gillette and P&G brands (P&G purchased Gillette in mid 2005) and led the launch of the Gillette Fusion razor which surpassed the two billion dollar sales plateau within 2 years of launch, the fastest growth of any P&G brand in history

Following Gillette’s acquisition by P&G, account responsibilities were shifted to P&G’s media agency, MediaVest. Tom left MindShare to assume the EVP Corporate Media Director position at KSL Media.  During his time there, he restructured the organizations buying and planning capabilities, significantly enhanced their research tools, and brought numerous new account assignments into the company.  At KSL he was ultimately responsible for all media clients most notably Bacardi, Callaway Golf, Amerifit Nutrition, Toshiba, Idelle Labs, NutraSystem-D, Oris Watches and Huntington Learning Centers. Tom now serves at OCD Media/Moddern Marketing as Senior Vice President, Management Director in charge of all planning, media implementation, account management, and new business acquisition