Alison Munsch

Alison Munsch is a seasoned, creative, innovative professional with a depth of experience in marketing research, strategy development, and teaching of marketing, consumer behavior, statistics, and research topics at the university level.

She is an analytics specialist, proficient in quantitative methods including multivariate analysis using statistical packages and qualitative methods including the use of projective techniques. In addition, she is an effective, insights storyteller and collaborative team player. With over 20 years of experience, she has a proven track record of identifying business opportunities, developing productive professional relationships, and managing initiatives in support of effective business decision-making.

Alison Munsch is an Associate Professor at the La Penta School of Business at Iona College where she is a Faculty Senate Award recipient and an Adjunct Assistant Professor of Marketing at New York University's School of Professional Studies where she is a Teaching Excellence Award recipient. She regularly coaches students on their careers and advises students on the application of the course topics she teaches to their professional development.

Alison Munsch is the founder and principal owner of Insights for Actions Research, a marketing and research consulting organization. She has worked in the capacity of research professional in premier organizations including The Gillette Company, Pepsi Cola Company, Kraft Foods, and MetLife.

Alison Munsch holds a Bachelor’s Degree in Psychology with a minor in Economics from City College of the City University of New York, and a Master’s Degree in Applied Research from Queens College of the City University of New York. She is a Psychology and Interdisciplinary Inquiry Ph.D. from Saybrook University with a research emphasis in organizational consulting, marketing, and consumer behavior. She specializes in thematic analysis and multicultural marketing perspectives.

Alison Munsch is an experienced RIVA© trained moderator and a Synecticsworld© trained facilitator. She is a published author.

Alison Munsch is a devoted wife and mother of a GenZ and a Millennial.