Jeffrey A Loechner
Adjunct Instructor
Marketing and Public Relations
- BA, Principia College
jal20@nyu.edu
Jeff is the President of MediaPost, the industry-leading advertising, media and marketing trade publisher and conference organizer. In addition to mediapost.com, MediaPost delivers almost a million email newsletters daily for brands, agencies and publishers, as well as producing over 30 live marketing conferences annually.
Prior to co-founding MediaPost, Jeff delivered publishing and design consulting as an authorized trainer for Apple, Microsoft and Adobe. He has provided corporate identity, user interface and web design to Ford, AT&T, the NYT and other corporate design and marketing groups. Jeff was instrumental in a number of significant identity and branding campaigns for financial clients such as Citigroup and GE Capital. As Director of Marketing for The Associates Group, Jeff created dozens of brand implementations, packaging and ad campaigns for CPG and hardware companies like Sears and Unilever. He started his corporate career in programming, data and systems design as well as marketing and sales with Dow Chemical.
Jeff holds a BA with highest honors in Business Administration from Principia College, with a minor emphasis in computer science and fine art. His entire career has been focused on the confluence of design, technology, data and marketing. He still can’t decide what he wants to be when he grows up.
Jeff teaches graduate courses in C-Suite Leadership as well as in Digital Marketing and Media Planning - foundation courses in strategic digital marketing for the Master of Science in Integrated Marketing program at NYU's SPS. He’s also taught Data Driven Decision Making for Managers - covering media and marketing analytics, metrics, real-time and cloud-based data analysis.