Andrea N Geurin

Andrea serves as the Academic Director of Graduate Programs in the Preston Robert Tisch Institute for Global Sport. In this role she oversees all aspects of the graduate programs, including curriculum development/revisions, adjunct faculty hiring and oversight, facilitating effective ongoing communication with faculty and staff about academic matters, managing implementation and adherence to academic policies, managing student issues, and collaborating with other NYU offices. In addition to her Academic Director role, she is also a Clinical Associate Professor of sport management. 

Andrea's research examines the utilization of new media by sport organizations and athletes, as well as media portrayals of athletes of differing gender, race, and nationality. She has published over 50 peer-reviewed journal articles and book chapters, and one book. In 2015 she was named a North American Society of Sport Management (NASSM) Research Fellow, an award that recognized her research contributions in the field of sport management.

She has taught several different sport management courses at the undergraduate and graduate level on topics such as research methods, public relations, marketing, communication, journalism, sales, strategic management, ethics, and legal issues. 

In addition to her research and teaching, Andrea is an active member of several professional organizations, including the the North American Society for Sport Management (NASSM), where she serves on the Executive Council as the organization's Secretary, the Sport Marketing Association (SMA), and the International Association for Communication and Sport (IACS). She also serves on the editorial boards of eight scholarly sport management journals.