Hope R Freedman

Hope Freedman has more than 20 years of experience in marketing. She has worked as a marketer in a range of categories -- mostly consumer packaged goods in Food, Beauty and Household.  She began her career in account management, at notable advertising agencies such as Young & Rubicam and Lowe & Partners, where she worked on image-oriented brands and iconic consumer products such as Jell-O, Bailey's Irish Liquor and Minute Maid orange juice.  During her marketing and brand management career at Unilever, Danone, L'Oréal and Reckitt, Hope gained expertise in new product development, brand positioning, packaging, design and communications, consumer activation, planning and analysis and strategic planning.  She managed brands in a range of categories including Woolite fabric wash, Garnier hair color, Country Crock margarine, and Dannon adult portfolio products.  

Hope has developed and taught various undergraduate and graduate Marketing courses at NYU School of Professional Studies, LIM College, Baruch and Fordham Graduate School of Business Administration. She has been a guest lecturer at Columbia University, Savannah College of Arts & Design, New York University and Fordham University.