Vanja Bogicevic

Vanja Bogicevic, Ph.D., is a Clinical Associate Professor of hospitality marketing at the NYU SPS Jonathan M. Tisch Center of Hospitality and the Director of the Innovation Hub Experiential Learning Lab. Her research is in marketing and brand management, emerging technologies, and workforce issues in hospitality and tourism. Her academic work has been featured in peer-reviewed publications in academic journals, including the Journal of Business Research, Tourism Management, and the International Journal of Hospitality Management, as well as in popular media and trade magazines. She collaborates with travel and hospitality companies, associations, and consulting firms, including Boston Consulting Group, PwC, Hyatt, Stayntouch, HEDNA, and others on projects investigating digital transformation, emerging technologies, labor issues, responses to macroeconomic changes in hospitality and travel, and the needs of niche consumer segments. She serves on the editorial board of the Psychology and Marketing journal. Previously, Dr. Bogicevic held positions at The Ohio State University and worked as a design consultant and architect.