David Walter

David Walter (Research Methods in Media) is Executive Director at Circana, supporting publishers and other businesses in effectively using data to develop insights and inform strategy. Joining Nielsen Book in 2009, David embarked on his career at the intersection of data and publishing, encompassing roles in metadata management, supply chain services and research and analysis. Notable projects during his time at Nielsen include producing the first industry white paper analyzing the link between metadata and sales, and initiating a new BookScan service in Brazil. David moved to New York in 2015, and became part of the NPD Group (now Circana) following the acquisition of BookScan in 2017. Previously, he held varied roles in online content development, the civil service, and as a peripatetic music instructor. David graduated from the University of East Anglia with a BA in English Literature.