Michael Kaushansky

Michael leads the consulting practice at Eris Consulting. In this role, he advises agencies and brands to accelerate their ability to use data, Marketing technology, and digital. He brings forth market-tested experience in the practical application of digital, data and technology to formulate go-to-market strategies that focus on business outcomes. Michael possess 20+ years of experience across industry verticals, including financial services, healthcare, retail, and CPG along with proven leadership experience. He has built and managed teams to operate at-the-top of the game when optimizing marketing strategies across marketing, data analytics and CRM. Most recently he served as the Chief Data Officer and President of Havas Helia where he developed targeted communications and CRM solutions. Michael possess a Master of Science in Mathematics and Operations Research. Previously, he led marketing analytics teams at Ogilvy and Publicis. My experience spans Fortune 500 brands, including GE, Target, CNO Insurance, GSK and Union Pacific.