Jose R Mendoza

Dr. Jose Mendoza is the Academic Director and Clinical Associate Professor at New York University's School of Professional Studies. He leads one of the largest graduate marketing programs in the U.S., with over 1,500 students. He specializes in marketing technologies, AI marketing, business analytics, and consumer pricing. Before NYU, Dr. Mendoza held academic roles at the University of Arizona and Sacred Heart University, where he pioneered digital marketing, artificial intelligence marketing, and retail innovation programs.

Dr. Mendoza brings over 20 years of senior global marketing experience to the table. He has worked with renowned brands like Absolut, Chivas Regal, Hewlett-Packard, and Tampico, overseeing operations across more than 50 countries. His diverse expertise spans consumer insights, big data marketing, and neuromarketing. Dr. Mendoza has shared his insights at global conferences in the U.S., Europe, and Latin America.

Dr. Mendoza holds a Doctor of Business Administration (DBA) from Cranfield University, an MBA from the University of Pittsburgh, and a B.S. in Computer Sciences. His current research and teaching focus on the intersection of artificial intelligence and marketing, and he serves on the editorial boards of key industry journals and associations.