Markus Schreyer
Adjunct Instructor
Marketing and Public Relations
- MBA, FOM
- PHD, Dresden University of Technology
mms10038@nyu.edu
Markus Schreyer is a global executive at the forefront of business & brand development, innovation, experience design, and STEM. His career encompasses roles across 40 countries and 20 luxury brands in global hotel chains like Hilton Hotels & Resorts and Starwood Hotels & Resorts. He has also held leadership positions in lifestyle brands, including Senior Vice President of Global Innovation at Design Hotels, a Marriott brand, and Chief Development Officer at Proper Hospitality.
Schreyer's work is driven by a commitment to fostering growth, mentoring global teams, and creating innovative revenue models, such as retail, experience design, and membership programs for lifestyle brands. His strategic approach emphasizes the integration of human-centered design and digital platforms to enhance customer engagement and brand loyalty.
As the co-founder and chairman of the META Foundation, a visionary strategy & innovation lab established in 2020, he accelerates global projects in cultural, social, and sustainable development. The foundation collaborates with developers, brands, and technologists across industries, introducing impactful business models in living, travel, and community building enabled through AI, web3, and spatial computing, fostering project longevity.