Melanie Chang

Melanie Chang (Introduction to Marketing and Branding) is the Senior Vice President of Marketing, Publicity, and Corporate Communications at Abrams, overseeing  the development and execution of marketing & publicity campaigns to strategize, develop and implement effective advertising and promotional campaigns that align with business objectives and enhance the company’s brand visibility. Melanie is an industry veteran with thirty years of experience; her career began in children’s books publicity, and she spent several years at leading houses including Scholastic, Random House Children’s Books, and Little, Brown Books for Young Readers. In 2017, Melanie moved to Abrams Children’s Books’ marketing and publicity team, eventually extending her oversight to the Abrams adult marketing and publicity efforts. Today, her responsibilities also encompass the company’s corporate communications. Melanie remains dedicated to promoting the power of books to inspire, enlighten, and effect change.