Professor: Nicole Smith
Schedule: Mondays; 6:20pm - 8:50pm
Credits: 3-credit course
Real World - Axios
The Challenge
Axios Local is expanding its model for local journalism into cities across the United States. Students will develop a growth strategy to engage communities to build subscriber lists and develop relationships with local advertisers to support a daily newsletter.
About the Organization
Axios (stylized as ΛXIOS) is an American news website based in Arlington, Virginia. It was founded in 2016 and launched the following year by former Politico journalists Jim VandeHei, Mike Allen, and Roy Schwartz. The site's name is based on the Greek: ἄξιος (áxios), meaning "worthy". Axios's articles are typically brief and matter-of-fact; most are shorter than 300 words and use bullet points, making scanning easier. In addition to news articles, Axios produces daily and weekly industry-specific newsletters On September 1, 2022, Cox Enterprises completed its acquisition of Axios.