Real World - SAP Concur

Students will create a comprehensive go-to-market plan for SAP Concur aimed at strategic decision-makers from mid-market companies when selecting corporate travel booking tools.

SAP Concur - main product is a corporate travel booking and expense management platform utilized around the world. Standing in the marketplace - SAP Concur is pleased to announce that SAP has maintained its  #1 ranking in market share for Travel and Expense Management Software according to IDC Market Share: Worldwide Travel and Expense Management Software Market Shares, 2022: Evolving Travel Models Pushing Digital Transformation. In addition to holding 49.4% of market share, the IDC report found that travel and expense from SAP generated $1.281 billion in revenue and 16.3% year-over-year growth in 2022.