Professor: TBD
Schedule: Monday 4:55pm - 7:25pm
Credits: 3-credit course
Real World - SNY
The Challenge
Create a marketing plan to sell SNY annual, monthly and Mets single game packages to fans who do not have SNY in a package from a TV or virtual provider in the Mets territory.
About the Organization
SNY is an Emmy Award winning, multiplatform regional sports network serving approximately seven million homes in the New York Metropolitan area and nine million homes across the country through unparalleled and exclusive coverage of the New York Mets, New York Jets, UConn women’s basketball and all things New York sports. As New York's leader in local sports coverage, SNY delivers the most comprehensive access to all the Tri-State area's professional and collegiate sports teams through exclusive live games, nightly sports programs, original entertainment and online at SNY.tv, the "go-to" communal home for all New York sports. Owned by Sterling Entertainment Enterprises, Charter Communications and Comcast, SNY is available to viewers throughout New York, Connecticut, New Jersey, and northeastern Pennsylvania, and nationally through select providers.