Real World - Rizzoli New York

Students will develop a marketing campaign for Rizzoli focused on promoting one or more of their hip-hop-themed books. 

Rizzoli New York joined such prestigious American institutions as Tiffany’s, Saks, and Cartier when it first opened the Rizzoli Bookstore on Fifth Avenue in 1964. In the following years, its landmark building in New York became the center for the company’s national expansion, adding new bookstores throughout the country and, a decade later, establishing an eminent publishing house renowned today for high-quality, illustrated books. The company maintains the Rizzoli Bookstore—widely considered one of the foremost independent booksellers in America—which specializes in literature, photography, architecture, interior design, culinary, and the fine and applied arts. The bookstore also stocks a selection of Italian, French and Spanish-language fiction and non-fiction literature, a unique find in New York City.