Aliza Licht is the best-selling author of "Leave Your Mark" and "On Brand." In a fascinating discussion, Aliza joins Marc Beckman on this episode to provide a comprehensive roadmap to building your personal brand.
Aliza shares her journey of creating an anonymous Twitter account for Donna Karan New York during a time when luxury brands were hesitant to embrace social media. She explains her strategy of engaging audiences through storytelling and behind-the-scenes content, which grew the account to 400,000 followers before her big reveal. Aliza also discusses her new book 'On Brand,' which offers 'Ten Commandments of Personal Branding,' and delves into the evolution of personal brands, the impact of social media, and the importance of aligning one's personal narrative with public perception. The conversation explores the challenges of maintaining a personal brand, especially in the face of controversies and societal changes. Aliza emphasizes the role of self-reflection and repetition in building a strong personal brand and shares her experiences of helping high-profile individuals shape their public personas.