Entrepreneurship and Business Plan Development

This course will examine the challenges and opportunities associated with starting a new event business venture. Emphasis will be on planning and developing an event business as either a private or not-for-profit venture. Topics include fundamentals of entrepreneurship, business planning and development strategies, tax policies, legal forms of ownership, sales techniques and marketing strategies. Case studies will be used throughout the semester. The final class project will be the development of an entrepreneurial business plan.