Sport Sponsorship and Sales

This course will define and differentiate the roles of sales and marketing for sports organizations, as well as analyze the means and methods used to successfully sell, market and brand sports properties and events. The topics to be examined include sales management; ticket sales; sponsorship sales; sponsorship activation; athlete endorsements; joint marketing and promotion of sports properties and events; social media communications; traditional advertising; and innovative promotional and entertainment products for licensing and merchandising. Prerequisite: None