The program is designed for mid-to-senior-level publishing professionals seeking to grow their businesses, learn a higher-level skill set, develop new business strategies, network with publishing visionaries, and emerge re-inspired.
Join us for a five-day intensive program dedicated to the future of publishing, led by an outstanding group of thought leaders who will be paving the way.
The NYU Advanced Publishing Institute (NYU API) is a premier executive education course designed for mid to senior-level publishing professionals interested in the latest strategies and business practices in book publishing. This five-day program will take place January 6-10, 2025, on-campus at NYU.
Sessions will take place from 9:00 am until 5:00 pm daily. There will also be breaks scheduled throughout each day, to allow attendees to network with fellow industry professionals. Lectures and workshops will be conducted by leading publishing executives. Through case studies, problem-solving exercises, and analysis of successful strategies, attendees will deepen their understanding of the industry and come away with innovative ideas and fresh perspectives on today’s workplace.
2025 Program Fees:
Program fee includes daily breakfast, lunches, and opening and closing receptions.
DATE
January 6-10, 2025
TIME
All-Day
LOCATION
Kimmel Center for University Life
60 Washington Square South,
New York, NY 10012
AUDIENCE
Publishing Professionals
CONTACT
nyu.api@nyu.edu
2025: Program Highlights to Date
Keynote: The Global Publishing Perspective
David Shelley
David Shelley, CEO, Hachette Book Group US and Hachette UK, delivers a state-of-the industry overview of the challenges and opportunities book publishers face today, and shares his outlook for the future.
Reimagining the Author-Publisher Relationship
Madeline McIntosh
Madeline McIntosh, former CEO, Penguin Random House, and Founder, CEO and Publisher, Authors Equity, provides an inside look at her innovative new company, and the importance of putting authors first.
From Legacy Publisher to Category Leader
Aman Kochar
Aman Kochar, President and Group CEO, Baker & Taylor, shares strategies for how to lead a team through times of change and disruption, evolving the old publishing world into the new, and emphasizing a “dare-to-change” philosophy.
The Ultimate Retailer on the Retail Marketplace
James Daunt
James Daunt, CEO of Barnes & Noble, talks shop, offering insights into the sales and merchandising strategies that are working in the current retail marketplace.
Building a Community of Book Lovers
Emma Straub
Emma Straub, renowned New York Times-bestselling author, explains why she opened an independent bookstore, how she built a community of book lovers, and how publishers can best work with indies.
How International Book Fairs Can Grow Your Business
Leading international book fair directors from around the world discuss the latest global trends in book publishing, and how book fairs are attracting huge new audiences eager to buy and sell rights.
Juergen Boos
Elena Pasoli
Jacks Thomas
Rethinking Marketing: From Cost Center to Entrepreneurial Moneymaker
Mary McAveney
Mary McAveney, President and CEO, ABRAMS, shares her perspective on redefining leadership and success in publishing with a case study on performance marketing.
Shifting Consumer Tastes on Social
Kristin Fassler
Kristin Fassler, Senior Vice President and Director of Integrated Marketing Strategy, Knopf Doubleday Publishing Group, Penguin Random House, joins with Amanda Orenstein, Head of Consumer Insights for the company, to offer an inside look into how publishers and their marketing teams (big and small) can analyze and predict consumer tastes on social platforms, then make this data actionable.
DEI as Mission, Message, and Gateway to Growth
Shanteka Sigers
Shanteka Sigers, Author & DEI Strategist, presents a fresh approach to DEI as a way to grow businesses through the lens of market opportunity.
AI 2.0: What Book Publishers Need to Know
Nadim Sadek
Nadim Sadek, Founder and CEO, Shimmr AI, unpacks what publishers need to know now about how AI can change their businesses in multiple ways, and spotlights the value of automated advertising for backlist titles.
AI in the Workplace
Anna Tavis
Anna Tavis, Department Chair, Human Capital Management Department, NYU School of Professional Studies, draws upon her extensive experience as a professor and global researcher in workplace performance and behavior to present best practices for AI in the office.
Hands-On AI:
Keith Riegert
Keith Riegert, CEO, Ulysses Press and Perfect Bound Technologies Corporation, offers a practical AI demonstration, sharing AI tools and techniques that publishers big and small can implement today to optimize their productivity at work.
What’s Next for Global Audio
Leading experts in the audio market speak to the latest trends in format and focus, how listening patterns differ around the world, and what’s next.
Yolanda Sangweni
Michelle Cobb
Global Trends and Opportunities
An in-depth exploration of innovative new business strategies, including new ways to use data, and opportunities in translation rights. A panel of experts addresses what’s new and next.
Jane Friedman
David Walter
Looking Back at API 2024
2024 Highlight Reel
FAQ
Who should take this course?
Who will teach the course?
A broad range of thought leaders from book publishing and from other industries.
How are the days structured?
The program will include presentations, panel discussions, and fireside chats with publishing experts. Workshops and breakout sessions will enable attendees to problem solve in groups, sharing ideas and seeking solutions to current and future industry challenges.
Sessions will run from 9:00 am to 5:00 pm with breaks for lunch, coffee, and connecting.
How do I find housing?
New York City offers many housing options, including hotels, short-term rentals, and similar accommodations. We currently have a discounted rate at the Walker Hotel close to NYU API and you can book your room at this special 2025 API Walker Hotel link.