The NYU Advanced Publishing Institute Agenda 2025

Monday, January 6, 2025

State of Our Union
Inside Publishing Today

9:00 to 9:15 AM

Coffee and Breakfast


9:15 to 10:00 AM

Welcome Remarks and Attendee Introductions


10:00 to 11:15 AM

Keynote + Leadership Power Hour: Global leadership

David Shelley

David Shelley
David Shelley, CEO of Hachette Book Group UK and US, delivers his take on the state of the publishing industry today, establishing the framework for a week focused on global strategy and leadership practices.

 


11:30 AM to 12:30 PM

Entrepreneurship Reinvented: Author-centric publishing

Madeline McIntosh

Madeline McIntosh
Madeline McIntosh, Co-Founder, CEO, and Publisher of Authors Equity, looks back on year one of her innovative publishing endeavor, offering a look inside her business development process and what publishers big and small can learn from her author-centric approach.


12:30 to 1:30 PM

Lunch


1:30 to 2:30 PM

Author as Brand Steward: How an author can engage and invigorate a community

Jeff Kinney

Jeff Kinney
Bestselling mega-author and book store owner Jeff Kinney presents a case study on the power of an author to engage and invigorate a community on and off the book page, demonstrating how a creator can succeed as an innovator, business leader, and brand steward.


2:45 to 3:45 PM

Entrepreneur with a "Listening Heart": How an author can impact change

Dhonielle Clayton

Dhonielle Clayton
Acclaimed author and innovator Dhonielle Clayton recounts her rise to bestseller status and her launch of Electric Postcard Entertainment, sharing her strategies for bringing impact and influence to mission-driven publishing.


4:00 to 5:00 PM

Networking Workshop


5:30 to 7:30 PM

Welcome Reception


Tuesday, January 7, 2025

The Future of Publishing
Listen, Sell, and Mind Your Numbers

9:00 to 9:15 AM

Coffee and Breakfast


9:15 to 10:15 AM

Leadership Power Hour: Guiding Principles to Serve Customers on an International Scale

Lee Jarit

Lee Jarit
Lee Jarit, Global Head of Publisher and Partner Relations for Audible, in conversation with Publishing Perspectives Editor-in-Chief Porter Anderson, outlines the five “People Principles” at the heart of Audible’s leadership strategy and the importance of tailoring products to the customer on an international scale. Jarit will discuss how the company identifies listening patterns, content preferences and innovates in key global markets to serve listeners around the world.


10:30 to 11:30 AM

Audio 2.0: What's next for audio? The Experts Speak

A panel discussion exploring the current audio marketplace on a global scale, offering an inside look into the opportunities and challenges ahead.

More panelists to be added.

Michelle Cobb

Michelle Cobb
Executive Director, Audio Publishers Association

Yolanda Sangweni

Yolanda Sangweni
Vice President, Content, Cultural Programming, NPR


11:45 AM to 12:30 PM

Design Reimagined

Brett Yancy Collins

Brett Yancy Collins
Founder, Counterspace Design & Digital Solutions

What is creativity? Who is creative? An
interactive presentation and workshop for everyone at every intersection of book publishing. Learn how to rethink the creative process to craft better, more innovative design assets for profitable, more collaborative publishing.


12:30 to 1:30 PM

Lunch


RETAIL TWO WAYS


1:45 to 2:30 PM

The National Retailer

James Daunt

James Daunt
James Daunt, CEO of Barnes & Noble, returns for a second year to assess how the retail landscape has shifted. He will talk shop, offer new insider insights into the sales and merchandising strategies that are working, and reveal what books are selling and how consumers are buying in the current retail marketplace.


2:45 to 3:30 PM

The Independent Retailer

Emma Straub

Emma Straub
Emma Straub, bestselling author and owner of the Brooklyn bookstore Books Are Magic, shares secrets and best practices that publishers big and small need to know to achieve success in the independent world.


3:30 to 4:00 PM

Coffee Break / Networking


4:00 to 5:00 PM

Interactive Workshop: Management practices in action

Jo Mallia

Jo Mallia
Jo Mallia, VP of Global Talent at Penguin Random House, leads an interactive workshop to build the skills necessary for managing people effectively in today's publishing environment, including strategies on how to find, develop, and retain top talent.


Wednesday, January 8, 2025

Innovation and Disruption: Trends, AI, and More

9:00 to 9:15 AM

Coffee and Breakfast


9:15 to 10:15 AM

Leadership Power Hour: Leading through evolution

Amandeep Kochar

Amandeep Kochar
Amandeep Kochar, Chairman and Group CEO of Baker & Taylor, details his journey into "accidental entrepreneurship", sharing strategies for how to lead a team through times of change and disruption, evolving the old publishing world into the new.


10:30 to 11:30 AM

Publishing, Where Are We Now? Global trends, challenges, and opportunities

A panel discussion delving into current publishing and media trends around the world, including the latest insights into data analysis and why translation rights mean big business now more than ever.

Gilbert Cruz

Gilbert Cruz
New York Times Book Review Editor (Moderator)

Jane Friedman

Jane Friedman
Publisher & Editor, The Hot Sheet

David Walter

David Walter
Executive Director, Client Development, Circana

Kelly Farber

Kelly Farber
KF Literary Scouting


ARTIFICIAL INTELLIGENCE THREE WAYS


11:45 AM to 12:45 PM

Advertising: AI turned Allied Intelligence

Nadim Sadek

Nadim Sadek
Nadim Sadek, Founder & CEO of Shimmr AI, presents a comprehensive, holistic overview of AI today, exploring macro and micro applications in book publishing, including how to generate automated AI advertising for backlist titles.


12:45 to 1:45 PM

Lunch


1:45 to 2:45 PM

AI in the Flesh: A demo with Keith Reigert, CEO of Ulysses Press

Keith Reigert

Keith Reigert
Keith Reigert, CEO of Ulysses Press and Perfect Bound, offers a practical AI demonstration, sharing AI tools and techniques that every publisher can implement today to optimize their productivity at work, understand consumer buying patterns, inform book discovery, maximize marketing, and more.


3:00 to 3:45 PM

The Rights Choice: Will AI lead the next Golden Age in publishing?

Trip Adler

Trip Adler
Trip Adler, Co-founder and CEO of Created by Humans, shares how AI is transforming the way publishers, agents, and authors navigate the world of rights, inspiring opportunities for enhanced learning, revenue streams, and a new life for books.


4:00 to 5:00 PM

Interactive Discussion/Workshop: AI and the Workplace

Anna Tavis

Anna Tavis
Anna Tavis, Department Chair, NYU, explores and explains, from the employee perspective up to the corporate enterprise level, the new world of digital assistants and digital coaching through case studies and a hands-on workshop.


5:30 to 7:30 PM

Panel Discussion: The Future of Publishing is NOW

NYU Kimmel Center, Rosenthal Pavilion

This added evening panel will be a thought-provoking conversation about the trends, challenges, and opportunities that lie ahead for book publishers. You’ll hear from and engage with CEOs and NYU API guest speakers Amandeep Kochar, Mary McAveney, Dominique Raccah, and Keith Riegert. In conversation with Jane Friedman of The Hot Sheet.

The panel will be followed by a cocktail reception from 6:30 to 7:30 PM.

 

Jane Friedman

Jane Friedman
Co-Founder & Editor, The Hot Sheet
(Moderator)

Amandeep Kochar

Amandeep Kochar
Chairman and Group CEO, Baker & Taylor

Mary McAveney

Mary McAveney
President and CEO, Abrams Books

Dominique Raccah

Dominique Raccah
Publisher and CEO, Sourcebooks

Keith Riegert

Keith Riegert
Publisher and CEO, Ulysses Press and Perfect Bound


Thursday, January 9, 2025

Mindful Messaging
Marketing and Communications Day

9:00 to 9:15 AM

Coffee and Breakfast


9:15 to 10:15 AM

Leadership Power Hour: Shifting the marketing mindset

Mary McAveney

Mary McAveney
Mary McAveney, President and CEO of Abrams Books, shares insights for redefining leadership and success in publishing, focusing on how to transform your marketing team from a cost center to an agile, informed entrepreneurial moneymaker.


10:30 to 11:15 AM

The Creator Universe: How it really works

Georgia Henry

Georgia Henry
Georgia Henry, Founder of the Pitch Agency and TikTok expert, offers an inside look at influencer marketing strategies for publishers. From community building to ambassador programs and creators houses, publishers big and small will receive valuable takeaways for their campaigns.


11:30 AM to 12:15 PM

Retail Marketing That Works in 2025

Holly Smith

Holly Smith
Holly Smith, Founder and Principal Consultant of Expansive Commerce, is known for her ability to drive explosive, profitable revenue growth on Amazon for book publishers. She reveals concrete marketing strategies and initiatives that yield quantifiable results, including a clear understanding of current retail media advertising trends and new ways to think about media planning budgets (at any level).


12:15 to 1:15 PM

Lunch


MARKETING & SOCIAL MUSTS: WHAT YOU NEED TO KNOW TO STAY AHEAD


1:15 to 2:00 PM

DEI in Marketing: The business (and moral) case for inclusion

Shanteka Sigers

Shanteka Sigers
Shanteka Sigers, Author & DEI Strategist, presents a fresh approach to DEI as not only a moral imperative, but a business growth opportunity, walking through case studies on the value of creating inclusive content for diverse audiences.


2:15 to 3:15 PM

Analytics in Action: Demo/Case Study on the relationship between marketing and analytics

Carrie Thornton, Publisher of Dey Street Books (HarperCollins), along with Dey Street's Executive Director of Marketing Heidi Richter, share case studies (and the secret sauce!) for using real-time analytics to generate solid sales and bestselling books.

Carrie Thornton

Carrie Thornton
SVP, Publisher,
Dey Street Books, HarperCollins

Heidi Richter

Heidi Richter
Executive Director of Marketing,
Dey Street Books, HarperCollins


3:15 to 3:30 PM

Coffee Break / Networking


3:45 to 4:30 PM

Shifting Consumer Tastes in Social Media

Kristin Fassler, SVP, Director of Integrated Marketing Strategy (PRH) and Amanda Orenstein, Senior Manager of Strategic Insights, Knopf Doubleday Publishing Group, PRH, provide an inside look into how publishers (big and small) can analyze and predict consumer tastes on social platforms, using this data to amplify their authors, titles, and sales and distribution strategy.

Kristin Fassler

Kristin Fassler
SVP, Director of Marketing and Engagement Strategy, PRH

Amanda Orenstein

Amanda Orenstein
Senior Manager of Strategic Insights, Knopf Doubleday Publishing Group, PRH


Friday, January 10, 2025

The Future is Growth

9:00 to 9:15 AM

Coffee and Breakfast


9:15 to 10:15 AM

A Tale of Acquisitions and Agenting: A top agent and editor share strategies for success in buying and selling

Molly Stern, CEO, Zando Publishing, in conversation with her husband Jay Mandel, Worldwide Head of WME Books, takes you inside the deal-making and best practices for a slate of notable and memorable property acquisitions, all from the perspective of the innovative publisher and the global agent.

Molly Stern

Molly Stern
CEO, Zando Publishing

Jay Mandel

Jay Mandel
Worldwide Head, WME Books


10:30 to 11:45 AM

Growing International Book Fairs

The Bologna, Frankfurt, London, and Sharjah Book Fairs are expanding their audience, spotlighting trends, enhancing the buying and selling of rights, and creating buzz and more buzz. Their leaders show us how, in person and on Zoom: Elena Pasoli and Jacks Thomas (Bologna), Joergen Boos (Frankfurt), and His Excellency Ahmed bin Rakkad Al Ameri (Sharjah). Moderated by Edward Nawotka, Editor for International Publishing, Publishers Weekly.

Elena Pasoli

Elena Pasoli
Bologna Children’s Book Fair

Jacks Thomas

Jacks Thomas
BolognaBookPlus, Bologna Children's Book Fair

Joergen Boos

Juergen Boos
Frankfurt Book Fair

His Excellency Ahmed bin Rakkad Al Ameri

His Excellency Ahmed bin Rakkad Al Ameri
Sharjah International Book Fair

Edward Nawotka

Edward Nawotka
Senior International & Bookselling Editor,
Publisher’s Weekly
(Moderator)


11:45 AM to 12:30 PM

The Publishing Path Ahead: Trend predictions from the book fair Heads


12:30 PM

Closing Luncheon


1:15 to 2:15 PM

Certificate Ceremony