NYU SPS Center for Publishing and Applied Liberal Arts Launches New Program for Book Publishing Professionals – The NYU Advanced Publishing Institute

New Five-Day Intensive, Inspired by the Former Yale Publishing Course, to Deliver an Immersive Educational Experience in the Latest Strategies and Best Practices

New York, NY, March 28, 2023 – Following the recent celebration of the 25^th Anniversary of its MS in Publishing program, the NYU School of Professional Studies (NYU SPS) Center for Publishing and Applied Liberal Arts (PALA) today announced the expansion of its programs to include a new international executive education program – the NYU Advanced Publishing Institute (NYU API) – in the global center of publishing, New York City.

The five-day course, designed for current mid- to senior-level book professionals, follows in the footsteps of the highly popular Yale Publishing Course, which ran from 2010 to 2019. The new course will take place at NYU, with the initial cohort attending the program from January 8-12, 2024.

NYU API all-day executive education sessions will feature lectures and workshops by leading publishing industry professionals. With an emphasis on real-world case studies and strategic initiatives, the course is designed to promote problem-solving and discourse on thorny issues facing publishing and media today. The program will also provide an excellent forum for publishing executives and managers to network, exchange ideas, and formulate strategies for growth and development moving forward.

Tentative 2024 NYU API course topics include:

• Rethinking marketing and publicity, including new approaches to book clubs, podcasts, influencers, and more
• Preparing for the next industry disruption and mastering the art of the pivot
• Diversity, equity, and inclusion strategies that yield meaningful and demonstrable results
• Publishing in a politically divisive era
• Best practices for ChatGPT and other forms of AI
• Sustainability in publishing: buzzword or reality? Who is achieving it, and how?
• Effective leadership strategies for 2024: inspiring, managing, and delivering results in an evolving publishing landscape

“We are thrilled to expand our publishing portfolio to include this high-level course for thought leaders in the industry. We anticipate that graduates of our MS in Publishing Program and Summer Publishing Institute, as well as publishing professionals worldwide, will benefit from this highly targeted learning experience,” said Andrea Chambers, associate dean of NYU SPS PALA.

“We greatly admired the Yale Publishing Course and believe our new NYU API program is the natural evolution and revision of a highly valued industry standard. The NYU API program will equip participants with the skills they need to grow their careers and businesses in the publishing industry,” added Chambers.

Tina C. Weiner, founder and director of the Yale Publishing Course and former Publishing Director of Yale University Press, will be the director of the new NYU Advanced Publishing Institute. Delighted to be involved in this new endeavor, she believes that NYU API will be filling the void left by the closing of the Yale Publishing Course and will continue its mission of providing professionals with new insights into the business of publishing while honing their management and leadership skills. “The program will offer a finely-tuned curriculum that will concentrate on deep dives into the challenges and opportunities facing publishers in the wake of the disruption of the pandemic years,” said Weiner.

Additional information about the program and a registration form is now available on the NYU SPS PALA webpage.

About NYU SPS PALA
In addition to the NYU API, NYU SPS PALA offers a range of innovative programs in publishing and digital media, including the MS in Publishing, a 36-credit graduate program that prepares students for careers in books, digital, and magazine media; the Summer Publishing Institute (SPI), a four-week intensive for recent college graduates, rising college seniors, and young professionals who are interested in entry-level careers in media; and executive education programs, both in New York and abroad. PALA also offers two fully online degrees, the MS in Professional Writing and the MS in Translation and Interpreting; certificate and continuing education courses; and the Academy of Lifelong Learning.  For more information, visit our website at NYU SPS Center for Publishing and Applied Liberal Arts (PALA).

NYU School of Professional Studies
For more than 87 years, the NYU School of Professional Studies (NYU SPS) has been a deeply respected institution of higher education grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nation’s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 21 graduate degrees, 13 bachelor’s degrees for traditional and degree completion students, four associate degrees, and a plethora of continuing education courses and credentials.

Home to some of the largest and most prestigious industry conferences in the world, including the NYU SPS Institute on Federal Taxation, the Schack Institute of Real Estate’s Capital Markets Conference, REIT Symposium, and National Symposium of Women in Real Estate; the Jonathan M. Tisch Center’s International Hospitality Industry Investment Conference, and the NYU Coaching and Technology Summit, the School’s invaluable connections to industry leaders is a truly distinguishing factor in the education that it provides. Through career development services and resources provided by the NYU Wasserman Center for Career Development at NYU SPS, guest lecturers, site visits, participation in numerous conferences and events, and Global Field Intensives, students benefit from an NYU education that will set them apart. In addition, they can learn from and network with more than 41,000 NYU SPS alumni who live, work, and contribute to innovation in global industries. To learn more about NYU SPS, visit sps.nyu.edu.